Sofia Cottman and Jenny Wikstrand work as media and data insight analysts at Retriever in Sweden. Working with a clearly defined method is both a strength and a great help for them.
Retriever is an independent and objective player that can evaluate the publicity in a credible way.
Retriever has a transparent way of working both with methodology and sources. We distinguish between editorial and non-editorial sources.
All Retriever’s analysts in the Nordics follows a common methodology.
The analysts are regularly “calibrated” to make sure everyone assesses articles in a similar way.
By using the Retriever index and other comparative data, clients’ results can be put in a broader context.