Communication is a very powerful tool in driving your organization’s strategic goals forward. The impact and achievements of communication work deserve to be clearly demonstrated. That is why the measurement of communications is so crucial.
Principle 1 - Setting goals is an absolute prerequisite to communications planning, measurement and evaluation
Principle 2 - Measurement and evaluation should identify outputs, outcomes and potential impact
Principle 3 - Outcomes and impact should be identified for stakeholders, society, & the organization
Principle 4 - Communication measurement and evaluation should include both qualitative and quantitative analysis
Principle 5 - AVEs are not the value of communication
Principle 6 - Holistic communication measurement and evaluation includes all relevant online and offline channels
Principle 7 - Communication measurement and evaluation are rooted in integrity and transparency to drive learning and insights learning and insights
In the e-book Barcelona Principles 3.0 - What every communicator should know about measuring we present the latest version, the 3.0.
These principles provide guidance to communication professionals around the world for successful goal setting and measurement. Follow along this e-book to familiarize yourself with these standards and how to put them to practice!
In the e-book you can also read how some of our customers work with setting goals, measure and evaluate their communication.