What is social listening, and why should you be doing it?

Social media has been at the very heart of companies’ communication strategies for years now. But are you using them to their full potential? 

Every day, billions of conversations happen online. And no matter what industry you're in, many of those conversations are most likely relevant to you in one way or another. Social media listening tools scour the internet for any conversations related to your business and use artificial intelligence to provide you with hard data as well as information on how people seem to feel about your brand or related subjects.


In other words, social listening is your key to invaluable insights that can help you improve your communication and make sure you stay relevant to your audience. However, getting these vast amounts of data and insights might be overwhelming if you don't know how to use them or for what purpose.


To help you get started, we've compiled a list of five clever ways to use the data you get from social media listening tools. You can read about these in our guide 5 Reasons Why You Should Be Using Social Media Listening Tools


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