Emma Nylén works in the Retriever's Swedish customer relations department. This department is responsible, among other things, for managing the media monitoring for various companies and organisations. In addition, they are also an important support for the sales and analysis departments at Retriever.
- First of all, take a look at your needs, the purpose of media monitoring and who needs what? Identify your need-to-know and nice-to-know and always prioritise need-to-know first.
- A key objective of its business intelligence is to increase the relevance of article hits and reduce information overload for recipients.
- If you are unsure of how to proceed, feel free to contact us and ask one of our media monitoring experts for advice. We are experienced and can handle most enquiries in this area.