Account Manager Tanja Lainio's job is to find the best solutions for the client's media monitoring and measurement needs. Together with Retriever's customer relations and analysis teams, she brainstorms and discusses different options - while respecting the client's point of view.
Tanja carefully understands her clients' needs and goals and finds solutions to even the most challenging situations. Tanja's expertise and dedication to service is also proven by the fact that she received the highest marks from her clients in the last Retriever Group customer survey.
What's a typical day for you?
My work includes contracting media monitoring and media analysis, as well as mapping the client's situation and brainstorming ideas on how to measure communication. Often my working day consists of various meetings, phone calls and email exchanges with clients as well as new contacts and Retriever colleagues. An essential part of this work is to understand the client's situation and to design solutions for them.
How and when did you end up working for Retriever?
I've been here for just over four years now and it's been a really interesting journey. In addition to my studies in communications and marketing, I have a total of more than twenty years of experience in different industries. Prior to Retriever, I worked in sales and marketing roles in both large and small organisations, most recently in a marketing communications company as a manager in the customer acquisition and management department. I didn't really know much about Retriever as a company until I was contacted by a recruitment company. I was keen to find out more and the rest is history.
What is the best thing about your job?
The best part of my job is constantly learning new things about the communications field and getting to know different organisations and their communications challenges. It's fascinating to talk to clients and think about different options and of course to actually find the best solution. I have had feedback from my clients that they feel that I genuinely want to find a good solution for them. I get a sense of achievement and a good feeling if we are able to add some value to the discussions we have together.
What is the most challenging part of your job?
Sometimes it can be challenging to find the best solution for the client, although of course we always try to do that. Have I been able to take into account all the essential things that need to be taken into account in order to outline the most appropriate and certainly the best solution for the client? Analysing my own work and improving my performance is an essential part of this work. "A rolling stone never falls" is, I think, an appropriate phrase in this context too. The industry is constantly evolving and you need to be aware of what is happening in order to be able to help your customers.
Tell us about a recent success in your work.
Of course, it's always great when we get new clients or help existing ones. That's when I feel I've been successful in conveying the real benefits of Retriever's tools and services, and the added value our solutions bring to the customer in a tangible way. Almost every day brings some small successes that keep the enthusiasm for what we do alive. These small successes can be, for example, good exchanges of ideas with clients or colleagues. It seems that you always learn something new from different sectors and different people. I would say that meeting different customers and different people is the beauty of this job. You also get a sense of achievement when you can give others new ideas and thoughts.
What is the importance of measuring media monitoring communications for your customers?
It is important for those responsible for communication in an organisation to be able to verify and plan their own work. Media monitoring and media analyses help to do this and make the work of communication visible to others in the organisation. These tools are designed to give you the information you need quickly and easily. Media monitoring can be adapted for a wide range of uses and as a source of inspiration.
What are the main changes in media monitoring that you should be prepared for?
There is a lot of talk these days about information overload, because there is so much information coming in from all over the world. Sharing information is important, of course, but it requires that you get the information in a format that suits you. In both editorial and social media, there is a growing emphasis on tools for finding and processing information. Media monitoring and social listening tools are definitely worth using to filter the "information noise" and turn noise into insights. There are many possibilities for narrowing down, and Retriever offers professional help in building self-service media monitoring searches.
I would also highlight the trend whereby more and more material from online media is moving behind paywalls. This is of course also worth bearing in mind when considering the various options for media monitoring.
How do you spend your free time?
I enjoy spending my free time with family, friends and hobbies.I enjoy reading, singing, music, films and various forms of exercise.What could be better than venturing out into the fresh outdoor air!
Marketing & Communications Manager, Finland
More from the author