Insurance company If's media communication is planned in line with business objectives and in close cooperation with experts.
Media visibility is one way that If strives to support its customers in damage prevention.
– We are a goal-oriented organization and it is important that we can also demonstrate the results of our communications work clearly and measurably. With the Brand Building Effect meter, we are able to bite into the effects of our communication in various measures and topics, and to qualitatively assess the visibility of our experts.
Feedback and appreciation through concrete figures
Media analysis provide feedback not only to communication, but also to experts working with the media.
– We review the analysis reports on a quarterly basis with management and experts in media communications. Demonstrating the impact of communication through figures also inspires management and increases the value of communication internally. It is also a way to show the importance of this work to our company's spokespersons and thank them”, Pippuri emphasizes.