The effect and results of the communication work therefore deserve to be documented and displayed in capital letters. That is why measuring communication is so important.
When the communication strategy and communication goals are linked to the company's overall goals. When you can document the relationship between investment and result, communication will be recognized as a strategic function and will be valued by the entire organization.
Read more about all the benefits of measuring your communication here.
E-bok: Barcelona Principles 3.0
- What every communicator should know about measuring
In this e-book, we present the latest version, the Barcelona Principles 3.0. These principles provide guidance to communication professionals around the world for successful goal setting and measurement. Follow along this e-book to familiarize yourself with these standards and how to put them to practice!