The popular tuttifrutti ice cream has created engagement and emotions in social media. After a name and design change, Norweigan ice cream company Diplom-Ice relaunched Sitting Original, and the ice cream sold out in three weeks.
🍦 Diplom-Is AS is a wholly owned subsidiary of TINE SA and is one of the leading ice cream producers in Norway.
🍦Sitting ice cream was launched in 2008, but disappeared from the market in 2015.
🍦Sitting Original previously went by the name Sitting Bull, which is the name of a chief and spiritual leader of the Hunkpapa Sioux, a North American indigenous people. Before relaunching, Diplom-I changed its name and design to avoid offending anyone.