No matter what you are going to measure, there must be a clear idea of what you want to achieve with your communication.
But how do you actually set communication goals?
Download our e-book to learn more about principle 1 and much more!
- The Barcelona Principles
The Barcelona Principles were first agreed upon by PR practitioners from 33 countries who met in Barcelona, Spain in 2010 for a summit convened by the International Association for Measurement and Evaluation of Communication (AMEC). The principles have since then been updated twice, in 2015 to the version 2.0 and in 2020 to the latest version of Barcelona Principles 3.0. Regular updates respond to the rapidly advancing change in the communications industry.