New at Retriever Social: Manage and Measure your TikTok channel

TikTok is a channel that has been growing rapidly all over the world as well as in the Nordics. More and more companies are starting to see the value of this channel as a way to reach and communicate to their audience, especially when they include the younger demographic. We are very pleased to tell that you can now manage and measure your TikTok account with Retriever Social!

With its growing popularity, TikTok has been getting more important specifically for organizations trying to reach a younger demographic that might not typically be on other social networks such as Facebook and X.

In 2023, 10 to 22 percent of users in the Nordic countries used TikTok daily.


Daily users of TikTok

Sources: Digitaalinen elämä 2023. DNA ; Social Media Tracker, Q3/2023. Ipsos ; Svenskarna och Internet 2023. Internet Stiftelsen ;  Medieudviklingen 2023. Danske Radio.


Usage is highest in the younger generation. For example, in Denmark 55 % of teens between 15-19 used TikTok daily, but daily use was rare for users over 30.


Users by age DK

Source: Medieudviklingen 2023. Danske Radio.


TikTok is also shown to be a great network to create a community with users engaging more with content published on the channel. TikTok is one of the fastest growing networks across the world and according to Backlinko, now has a potential ad reach of 1.2 billion users aged 18 and above. That’s why for many businesses it’s crucial to have a presence there so they won’t be left behind.


Publish content and engage with your audience with Retriever Social

TikTok is the latest addition to the channels that you can manage with Retriever Social. Plan and schedule content in Publish, manage and respond to audience comments and questions with Engage and measure how your videos perform with Measure.


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