If you've ever wanted home delivered food, you've probably heard about Foodora - possibly through social media! We spoke to Foodora's social media specialist Niina Tarkkonen about how social media is used in Foodora's communications.
Start by defining your goals
You cannot judge your success until you know what you want to achieve with your account. For example, is it sales promotion, brand awareness or advocacy? Only when you know your goals can you set metrics for what you are doing.
- Learn from others
It is worth following your competitors and your own industry, but also other success stories on social media. It is a characteristic of social media that you learn by following others. You can apply lessons learnt from others to your own industry and accounts.
- Be brave and experiment
It's such a fast-changing environment that it's not worth getting stuck in a rut. I encourage you to experiment with different content and approaches - there's not much to lose by trying. If you find that something doesn't work, adjust it!
- Follow trends, but remember the basics
Short videos like TikTok, popular on Instagram Reels and YouTube Shorts among others, are currently trending. But I also want to remind you of the original purpose of the channels. On Instagram, for example, I think we should not forget the importance of high-quality visual content, which is what the channel was originally created for.