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E-book: Demonstrating the value of communication

In this e-book, experts from all over the world share their experiences and give advice on what to think about when choosing or updating the method you use to demonstrate the value of your communication.

All co-authors of the book are experts in their field. All are also members of the world's foremost organization for measuring and evaluating communication, AMEC.

Our own Deputy CEO Kristina Fritsvold Nilsen is one of the experts who contributes with her best practice advice in the e-book. She emphasizes the importance of focusing on the effect the communication has in the target group instead of on the outcome of completed activities, and to show how the PR work contributes to the company's overall goals.

 

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