The AMEC Awards are the Academy Awards of the communications and analytics industry. It honours the best analytics projects from around the world. This year, Retriever´s three projects that were nominated for the final won awards in four categories.
– The AMEC Awards is a methodology award for measuring and evaluating communication. For those of us who work with communication measurement and media analysis, winning an AMEC is an important recognition. We put our hearts into good methodology and delivering measurements that provide effective and good communication. And it's fantastic to be recognised for this internationally!
Guro Lindebjerg, Country manager at Retriever Norway.
GOLD & SILVER
A Changing Narrative: How the Norwegian Labour Party's Youth Association (AUF) influenced the discourse after the 22 July terror attack.
Retriever conducted a comprehensive analysis of media coverage of the 2011 Oslo terror attack on behalf of the Fritt Ord Foundation. By reviewing 500,000 articles, agenda setters, themes and right-wing extremist messages were mapped. The project resulted in a detailed report that can be accessed here.
It received a gold in the category "Most effective planning, research and evaluation in the public and not-for-profit sectors" and a silver in the category "Most impactful client recommendations arising from a measurement study".SILVER
Using AI to develop new strategy for the Swedish Sports Confederation
We chose to compete with one of the Swedish entries in the category 'Best Use of New Technology in Communications Measurement' as we used several of Retriever's proprietary technical solutions and solutions in combination with AI, in the analysis work for Riksidrottsförbundet. Together with a competent customer team and close cooperation with RF, Retriever found various patterns and insights that RF could take with them into their ongoing strategy work.
On behalf of the Swedish Sports Confederation (RF), Retriever has conducted an in-depth analysis of editorial media. One of the goals of the new strategy is to encourage long-term sports involvement throughout life. The starting point for the analysis was 700,000 articles on child and youth sport in the Swedish media over the past ten years.
– Since we have collaborated with Retriever for many years, we felt completely confident entrusting them with the responsibility for the analysis.Throughout the analysis process, we have maintained close dialogue where responsiveness and a willingness to understand what the Swedish Sports Confederation is seeking have been central to Retriever.
Anna Setzman, Communication- and press manager at Riksidrottsförbundet
BRONZE
Measuring positive change in the textile industry in 67 markets
We also won a bronze award for the entry with the H&M Foundation in the category 'Best multi-market reporting' with the entry 'Measuring positive change in the textile industry in 67 markets'.
Want to know more?
Talk to us about how our media analyses can help you and your business gain better insights.
